Vision Statement

We strive towards establishing Tour Guiding Leadership (Pty) Ltd as the foremost tour guiding institution in Southern Africa by consistently turning out world-class guides, qualified and broadly skilled at elevated levels, and who will develop into future leaders in the local and global tourism industry. Through exemplary guiding and leadership ability these individuals are believed to make a significant contribution towards developing South Africa as one of the most desirable tourism destinations in the world.


In 1987 Kjeld Krüger guided Pieter van Hoven,  then President of SATOUR.  Pieter planted a seed then when he mentioned that SATOUR needs  to train top quality tourist guides to ensure that South Africa, with its enormous tourism potential,  establish itself as the foremost tourism destination in the world by the year 2000 and to develop it into a bigger industry than the mining industry. To date after 28 years, this hasn’t been accomplished.