Tourism Business

Tourism Entrepreneurship

By doing just the Nature Guiding / Field Guide qualification, the learner can basically only work at a game / safari lodge or a nature exclusive environment. It rarely allows such a guide to become a tourism entrepreneur, and we see a lot of these nature guides eventually leaving the industry.

Centrally to our focus on training you in both the Nature Guiding and the Culture Guiding qualifications, is to empower our learners to the opportunity to become tourism entrepreneurs. The key here is the Culture Guiding component.

Through us training you in “Creative and Strategic Thinking”, we want you to learn to think ‘outside the box.’

There are still many opportunities in tourism, but to discover them, you need to be more innovative and create for yourself a new  out-of-the-box “ vision statement” and “mission statement” that will give you the competitive advantage .

A tourism entrepreneur needs to break away from the stresses of similarity by identifying his/her own competitive advantages, that can make his/her business stand out from the rest. You need to work for uniqueness  to promote yourself better. You need to focus on breaking the traditional mould.  

In today’s tourism marketplace, competition is fierce, but there are vast choices. Today you need to focus on the customer-led strategies, based on the customer deciding what they want, and you have to deliver. You therefore have to research your target markets and find out what make them tick, and try and match your competitive advantages as best as you could with my customer’s needs. 

You need to focus on getting the best possible result from each promotional effort.

Your actions should each complement your strategic plan, but you need to allow for spontaneity as well.

You need to set objectives, based on your now out-of-the-box thinking, which will liberate your brain’s incredible power to achieve potential. The objectives will give you a sense of direction, whilst your brain will consciously look for ways to achieve your goals.

We will also focus on:

·         Intrapreneurship versus Entrepreneurship

·         SMME’s – Importance and Problems

·         Legal Matters and Contracts

·         Entrepreneural Process

·         Creativity

·         Feasibility

·         Human Resources

·         Business Plan

·         Branding

·         Brand Consistency

·         Opportunities – local and international

·         Marketing  Plan– marketing strategies, marketing mix, market segmentation

·         Things shaping customer decisions

·         How to leverage the full media range.